We use 100% pure essential oils that aren't farmed or sprayed with pesticides.
We decided to include high-quality essential oils in Earthpaste because they make it taste great and they have awesome oral health benefits. But it didn’t take long for us to realize that people who love essential oils really love essential oils. And, for many of you, brand matters.
We thought about picking the best oils nature has to offer, putting their logo on the tube, and including brand names in the ingredient list (just like we list Real Salt instead of “sea salt” and Redmond Clay instead of “bentonite clay").
But the research was tricky. We had a hard time telling the difference between really great marketing and really great oils. So we made a tough decision: we stripped away the brand names, took the oils into the lab, and paid attention to the oils themselves. No labels. No marketing. Just essential oils.
In the end, we picked what worked best in Earthpaste, and, importantly, aligned most closely with Redmond’s guiding principles: 100% pure essential oils that are never farmed or sprayed with pesticides. We believe nature has it right, and we’re happy we didn’t have to compromise with our essential oils.
We know, you’re still waiting for a brand name. But we’re not going to tell you. We’ll keep this one to ourselves because of the passion people have for their particular brand of oils. The marketing messages are intense and divisive, and we don’t want to fuel sales for one brand (“Earthpaste chose our brand! Hooray!”) or upset sales representatives from brands we don’t use.
Basically, in the battle over essential oil brands, we’re determined to stay neutral. We tried them all and chose what best matches our values and quality standards, so we could create amazingly natural (and effective) toothpaste that you and your family can count on.